This is obviously a comment on the state of mass produced (fake wood) laminate furniture to some extent. But really it's asking why a fake wood table has to look like a real wood table when it does not require the same constructional methods. It's like fake bacon rashers made for vegetarians. Why???
If you are going to fake something, make something completely new, different and much more exciting.
There is a groundswell with this type of creative thought, attention to pattern, investigation into more abstract form coming out of the RCA at the moment, (and that is a good thing).