Missed this during London Design Week but it features in this months World of Interiors. Studio Toogood created an egg themed interactive architectural playground! Not sure if i like or dislike the work, its hard to gauge from images as it was so physical. But, what really interested me was that it seemed to be directly off the drawing board, looking like it was intended, with no dilution. And a quick look on their website confirmed it.
Ideas are often diluted and refined, (not a bad thing half of the time), but designers learn much more, much more quickly, when allowed freedom. I really respect TooGood's direct approach - draw it, make it and move on.
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