Thursday 29 July 2010

Cooperage Collection

Really like Fontenay's Cooperage collection. Recycled old wine crates re-purposed into flooring. However, there is a major continental divide with how this product is perceived. Fontenay US website markets the products to people who are interested in collecting and drinking wine, which obviously works and is fully valid. But I see this as a very different animal in the UK. There is the recycled element which appeals to a huge audience, but i also see this working brilliantly in an urban environment. Its all about the material, Crates and Barrels, objects that have travelled, been off loaded into warehouses, thrown around, stolen, found, stolen again, then eventually drunk. The materials tell a story, and anything that does that has a massive audience.

Similar, but different. I remember drinking in a pub some years ago at the bottom of Caledonian Rd which had an old School Gym floor, randomly relaid in the bar. The court markings, blue tape for tennis, red for basketball, etc, etc were obviously all mixed up, so the end result was this Maple floor with squares of different colours dotted around evrerywhere. Brilliant.

1 comment:

  1. Absolutely agree! Materials with a story, appreciation of typography and stamp designs.

    ReplyDelete