Plumen

Plumen, the latest project from the brains behind Hulger, has already been picked up by MoMA and is about to lift off. With a simple concept, it is a reaction against the frankly hideous designs of energy saving bulbs that already exist, but i think the restraint of the shape is why it works so well. I would have been easy to go over the top but Plumen has high design appeal coupled with huge accessibility. Looks brilliant (better!) with out a lampshade too. They start shipping from October 5th.