Matt Siber

Matt Siber is featuring in The Independent on Sunday for the next few weeks, with his altered landscapes, and should be looked at in detail. His 'floating logos' series are photographs of American signs and adverts but with their support structures photoshopped out to leave these other worldly images. Siber is an investigative artist, he is very considered and intellectual. His 'The Untitled Project' consists of street scenes with all text, advertising and signage removed, leaving arresting but serene images. And the ongoing 'Structures' series examines what is behind the sign, rather than just erasing the surface. I admire the way Siber thinks and talks about his work, and i highly recommend you read the full project statements on his site for more insights like this....
....."While the objects in this project reference the structures of public advertising, the experience of these pieces is not intended to be referential the way pictorial art is. Most advertising, which usually includes photography, serves to transport the viewer’s mind to another place and time. Advertising’s aim is to present the viewer with a better time and place to consider, implying that the current time is not as good as it should be. These pieces aim to keep the viewer’s minds in the present time and space by creating an experience rather than a referent. The pieces are meant to be phenomenological in that they are supposed to be experienced in person. They are about the object and the space in the present time, in contrast to photography which references another place in the past."